To market premium Mediterranean cosmetics for men based on an online diagnostic algorithm and offering cosmetics that are specialised in the characteristics of men's skin, made with local premium ingredients and focusing on sustainability and personalisation.
BOXSR. is a premium personal care brand for men from the Mediterranean that offers a solution to the increasing awareness among males regarding personal hygiene and grooming that has been driving the demand for men’s skincare products globally over the years.
While there is a huge variety of beauty products for women, there are hardly for men. With relatively tougher, oilier, and thicker skins than women, men face different challenges when it comes to skin health.
BOXSR. wants to become a go-to wellness platform for men that not only includes cosmetics, but also hair loss, sexual performance treatments, nutrition and sports performance products.